Press & Media | Albrecht Apps

At a glance

Core facts for articles, podcasts, and events.

Legal name	Albrecht Apps GmbH
Headquarters	Falkenstraße 9, 49610 Quakenbrück, Germany
Tagline	Connected Product Partner
Website	https://www.albrecht-apps.com/en/
Press contact	contact@albrecht-apps.com
Phone	+49 5431 9567802
LinkedIn	https://www.linkedin.com/company/albrecht-apps-gmbh/
Languages	English, German
Industries	Industrial IoT, wearables, smart home, consumer connected products, robotics, environmental sensors
Signature offer	Connected Product Blueprint

Boilerplate

Short and long copy for media and event organizers.

Short (~50 words)

Albrecht Apps GmbH is a Connected Product Partner based in Germany. The company helps teams building connected devices: from BLE and mobile to cloud and firmware: make better technical decisions before expensive mistakes happen. Offerings include the Connected Product Blueprint, a free Launch Readiness Score, and an interactive failure simulator.

Long (~150 words)

Albrecht Apps GmbH is a Connected Product Partner headquartered in Quakenbrück, Germany. Led by CEO Andrej Albrecht, the company supports funded startups, innovative SMEs, and established firms in reducing technical uncertainty: from architecture and Bluetooth Low Energy to mobile apps, cloud integration, and launch readiness.

The signature Connected Product Blueprint engagement delivers one week of structured planning: architecture review, technical risk assessment, mobile strategy, BLE and cloud roadmap, and prioritized recommendations. Public tools include the Launch Readiness Score, the Connected Product Simulator, and a free PDF launch risk scorecard.

Philosophy: Great products aren't built by writing more code. They're built by making better decisions.

Media kit

Logos, social images, and documents for editorial coverage.

Full package

Includes logos, social images, and boilerplate text.

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Logos (SVG + PNG)
Social share images (1200×630)
Founder photos: in gallery and ZIP

Logos and images may be used for editorial coverage of Albrecht Apps GmbH. Commercial use requires written permission.

Logos & images

Logo: horizontal

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Logo mark

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Logo: white

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Press page: social share image

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Homepage: social share image

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Launch Readiness Score: social share image

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Connected Product Simulator: social share image

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Launch Risk Scorecard: social share image

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Blog: social share image

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Founder headshot: Andrej Albrecht (square)

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Founder portrait: Andrej Albrecht (full)

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Spokesperson

Andrej Albrecht

CEO, Albrecht Apps GmbH

Andrej leads the technical direction of every project at Albrecht Apps. He has helped 15+ startups and engineering companies turn complex connected-product ideas into reliable, scalable products. His MBA research on financial OKRs and self-financed scaling received the DGOR Research Award 2025.

His work spans mobile engineering, software architecture, BLE communication, cloud integration, Agile delivery, and technical leadership for teams with little or no prior software experience. He created the Scaling Maturity™ framework for profit-driven scale without external capital (scaling-maturity.com). Philosophy: Making complicated technology easy to use.

Product architecture Bluetooth Low Energy Connected products Mobile engineering Cloud integration Launch readiness

Languages: English, German

Request interview Book a Product Discovery Call

Story angles & topics

Why connected hardware launches fail in software

Architecture and mobile decisions made before development often cause the most expensive delays.

Architecture before code

One week of structured planning can prevent months of rework on connected products.

BLE integration pitfalls

Reliable communication between hardware and mobile requires experience, careful architecture, and attention to detail.

Free public tools for launch readiness

The Launch Readiness Score, interactive simulator, and PDF scorecard give teams a concrete starting point.

Industrial IoT and consumer connected products

From intelligent tool holders to mobility platforms: technical decisions matter across industries.

Technical product leadership from Germany

How a Lower Saxony team helps funded startups and SMEs reduce uncertainty before development gets expensive.

Selected work

Editorial references with app icons.

Product · Albrecht Apps GmbH · Since 2026

Ginavra™

Founder product of Albrecht Apps GmbH: a B2B platform where coaches, consultants, and freelancers create and update a professional website by prompt: describe, review a before/after preview, and publish on their own domain. Built and hosted in Germany.

SaaS, B2B, Prompt-driven publishing

Ginavra.com

Albrecht Apps product.

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BARMER Design System: Android app

Android feature work on the BARMER design-system app in a large multi-team programme (400+ people): Kotlin Multiplatform, Jetpack Compose, alignment with design and backend.

Health, Android, KMP, Compose

IBM iX project page

Client name used for editorial reference.

Health · IBM · 2024

BARMER eCare: electronic patient record (Android)

Android development for the BARMER eCare electronic patient record app using KMP and Jetpack Compose.

Health, ePA, Android, KMP

View on Google Play

Client name used for editorial reference.

Industrial IoT · INNIRION GmbH · 2019–2024

iTENDO²: App for Intelligent Tool Holders

Long-term collaboration connecting industrial hardware with intuitive mobile software: including architecture, Scrum, and technical knowledge transfer.

Industrial IoT, Android, Architecture

Watch iTENDO video

Client name used for editorial reference.